Topic: Food quality schemes and practices of consumer: Use of textometry for data analysis on consumer’s discourses
Food quality schemes and short food supply chains are more and more taken into account in the public debate, for example by specific questions in the French Farming Census (on the presence on the farm of organic farming, PGI, PDO, short supply chains…).
A survey of semi-structured interviews of consumers on food quality schemes (what quality means for them, what is important in the choice of food, what are their practices in planning, buying, cooking, disposing food), linked with short food supply chains was carried out in seven different countries (Norway, United Kingdom, Italy, Germany, Hungary, Serbia and France) under the European project H2020 “Strength2food”. Six households were interviewed three times, each time in a different season.
We will present here in this paper the French results of a quantitative text analysis (thanks to the Iramuteq software).
The discourses of the interviewees, revealed by the different clusters of a descending hierarchical clustering, show the importance of different factors on the practices, such as environment and heath, proximity or authenticity, but also price. The importance of the personal network is also highlighted.
A second step of this work concerning this quantitative method will be to extend the analysis to other countries (Norway and Italy) in order to compare them.